Maison Martin Morel, creator of Motifs since 1896

Between 1896 and 1982, Martin Morel & fils have developed moose motifs in the family textile finishing factory in Bourg-de-Thizy. Today, Emmanuel Foyatier, descendant of the Martin Morel family, awakens this textile heritage with boldness, on contemporary creations.

Originally exclusively fashion, Maison Martin Morel has expanded its horizons with Lifestyle collections (Decoration and Accessories), to make the motif a true Art of Living.

The age-old know-how around the Maison Martin Morel motif gives the current creations a sense of detail and excellence, while family archives offer the guarantee of unique, original prints and history. The motifs then become a bridge between a bygone era and the present. The trip can begin.

Between mesh, patterns and emotions

This collaboration was born from a meeting between two houses with centuries-old and exceptional craftsmanship: Maison Martin Morel has been developing motifs for more than a century, while Maison Montagut has been working on knitwear for men and women since 1880.

The two brands from long family traditions passed down from generation to generation have a common love for noble and natural materials, such as cashmere and silk. Driven by the same passions, the two houses decide for this Fall-Winter 2018 collection to work hand in hand to develop a capsule collection of women’s clothing, full of sweetness and emotion.


Clothes for every women

For this collaboration, two different spirits have been imagined for each woman Maison Montagut to find happiness: a clean line and a printed silk line.

Maison Martin Morel declines a graphic motif representing an old rose, taken from the archives of 1930 for the Josephine’s cloakroom, while for Paula’s cloakroom, it is a Folk print with Indian inspirations that the brand has developed.

Season 1931, Mr. Martin Morel has published the drawing 8162.

Romantic by the delicate interpretation of the rose, the motif is also very modern with its geometric lines so representative of art deco. A delicate and sensitive drawing by its flower, but pop and graphic by its mesh of bottom. It is a pointillist motif, typical of this period, which used mainly the so-called “gnawed” impression. This is a technique that involves applying, where the drawing must appear, an ink gnawing the dye of the cotton cloth to bring out the ecru of the fabric. The pattern is not over-printed but as engraved in the canvas, which gives it a haunting depth.

While respecting its lines we chose to rework it in a more stylized way to bring a new modernity and bring out the delicate originality of its flowers. The roses appear more exuberant among the interweaving of graphic line, they become almost psychedelic like the trip of Alice in the wonderland.

To make the sweater Esther (see thepicture opposite), Maison Montagut has carefully selected merino wool from its Italian spinners. Three times thinner than traditional wool, it allows to create sweaters with lightness and softness accentuated.

Archive of 1978

Season 1978, Maison Martin Morel develops the motif E 2245.

Of Indian inspiration, this motif is a journey in itself. It makes us travel through the exotic opulence of the country of the maharajas, the sweetness of the scents, the luxuriance of the gardens .. The delicacy of the slightly highlighted features, the richness of the floral details, everything here expresses a romantic and free femininity, bohemian and elegant, fluid .. If seventies ..

The background contrast of the archive inspired the reworking of the motif in two colors, opposite and complementary, lively and dreamy. The drawing was reproduced as much as possible in order to preserve this initial richness of the 1978 drawing … And to transcribe what the decade keeps of timelessness, its aspiration to a refined and audacious femininity, totally free.

As for silk, a noble material par excellence, Maison Martin Morel suppliers are selected for the excellence of their products and their respect for environmental standards. Whether washed or satin, the subtlety of silk brings life to the pattern and brings smoothness and fluidity, especially for this dress Gaspard (also exists in blouse, tank top and pants).

To complement their collaboration, the two brands have also developed lifestyle products around the two Maison Martin Morel motifs: cushion covers, scarves and soaps, whose scents have been specially designed by an aromatherapy brand “sewn white thread”: old rose, black tea and orange blossom.

The Maison creations of this collaboration, cushion covers, soaps and furnishing fabrics, were imagined and manufactured in France.

Five years ago, I rediscovered the archive books of my grandfather’s old textile printing plant, and since then I have been passionate about motifs ! I became a “print maniac”, I like to decline on fashion and decoration !

Apart from this passion / job, I like to restore antique furniture, to travel and to travel again (with the products of the Ô collection that would be the dream )! I like unexpected situations; Latin America and my city of Lyon; my nephews and nieces (even Becca who looks down on me from his 2 years). I try to eat healthy and meditate but I am often too hungry and I always think of 10 projects at the same time ! But I’ll get there ! At this time I’m having coffee while listening to reggaeton in Burgi, Turkey, before meeting a supplier and I’m fine 🙂

Emmanuel Foyatier

Maison Martin Morel